“If you don’t understand people, you don’t understand business” Simon Sinek.Let me make a confession first. As an introvert, leading up to the Websummit...
Posted 05/09/2023
Some time ago I saw a very interesting film called “The Call of the Wild” that I loved, and coincidentally, I watched it again this week. I couldn’t help but share...
Posted 05/05/2023
Last year, talking to a businesswoman at an event, in Lisbon, she told me the following:“Some clients don’t understand my work. They come up with strange objections. They...
Posted 04/26/2023
Inbound marketing is a marketing approach that focuses on creating valuable content and experiences that attract potential customers to your brand, rather than interrupting them with...
Posted 04/17/2023
The power of small habits: how to change your life with the compound effect.Today I want to recommend a book that was recommended to me and has helped me a lot in the past few weeks:...
Posted 04/08/2023
Empathy is not just an important trait to possess as a human being, it is also a valuable skill to have in the business world. Being empathetic means understanding the needs and desires...
Posted 03/28/2023
Social media has revolutionized the way that businesses of all sizes approach marketing and brand building. With platforms like Facebook, Twitter, Instagram, and LinkedIn, businesses...
Posted 03/19/2023
Content marketing is a critical aspect of digital marketing that involves creating and sharing information, messages, and resources with target audiences. The goal of content marketing...
Posted 02/25/2023
The importance of communities in my adaptation to PortugalMy adaptation in Portugal has been a process of intercultural adaptation with several stages. In the beginning, I felt motivated...
Posted 01/29/2023
