Last year, talking to a businesswoman at an event, in Lisbon, she told me the following:“Some clients don’t understand my work. They come up with strange objections. They...
Posted 04/26/2023
The world of business is constantly evolving, and in the digital age, connectivity is more important than ever before. As technology continues to advance, companies must adapt to stay...
Inbound marketing is a marketing approach that focuses on creating valuable content and experiences that attract potential customers to your brand, rather than interrupting them with...
Posted 04/17/2023
The power of small habits: how to change your life with the compound effect.Today I want to recommend a book that was recommended to me and has helped me a lot in the past few weeks:...
Posted 04/08/2023
Empathy is not just an important trait to possess as a human being, it is also a valuable skill to have in the business world. Being empathetic means understanding the needs and desires...
Posted 03/28/2023
Social media has revolutionized the way that businesses of all sizes approach marketing and brand building. With platforms like Facebook, Twitter, Instagram, and LinkedIn, businesses...
Posted 03/19/2023
Ai and the future of employment: what you need to know to stay ahead.A few years ago, I had the opportunity to give a talk on “Attitude towards a reality called Artificial Intelligence”....
Posted 03/12/2023
In today's fast-paced and ever-changing business landscape, staying at the forefront of new technologies is more important than ever. Embracing new technologies can give businesses...
Content marketing is a critical aspect of digital marketing that involves creating and sharing information, messages, and resources with target audiences. The goal of content marketing...
Posted 02/25/2023