In today's digital era, social media has become a cornerstone of marketing strategies for businesses of all sizes. However, with increasing competition and noise on social platforms,...
We live in an information-saturated world with a shrinking attention span. Cutting through the digital noise has become the biggest challenge in marketing today. Traditional methods...
Last year, talking to a businesswoman at an event, in Lisbon, she told me the following:“Some clients don’t understand my work. They come up with strange objections. They...