In an increasingly globalized and competitive world, companies are constantly seeking ways to expand and access new markets. One of the most effective strategies to achieve this is...
Posted 08/06/2023
In a constantly evolving world, companies face unprecedented challenges that require a strategic response adapted to changing circumstances. The ability to rethink and redesign business...
Posted 07/30/2023
In the ever-evolving digital era, content creators have emerged as influential figures who shape and define the online landscape. From videos and podcasts to blogs and social media...
Posted 07/07/2023
In today’s rapidly evolving world, digital marketing and entrepreneurship have become intertwined with the advancements in artificial intelligence (AI). As technology continues...
Posted 07/05/2023
At WordCamp Lisbon 2023, I had the opportunity to share my experience and advice in my talk titled “The Importance of Personal Branding for Professionals: Building Relationships...
Posted 05/28/2023
Last year, talking to a businesswoman at an event, in Lisbon, she told me the following:“Some clients don’t understand my work. They come up with strange objections. They...
Posted 04/26/2023
Inbound marketing is a marketing approach that focuses on creating valuable content and experiences that attract potential customers to your brand, rather than interrupting them with...
Posted 04/17/2023
Empathy is not just an important trait to possess as a human being, it is also a valuable skill to have in the business world. Being empathetic means understanding the needs and desires...
Posted 03/28/2023
Social media has revolutionized the way that businesses of all sizes approach marketing and brand building. With platforms like Facebook, Twitter, Instagram, and LinkedIn, businesses...
Posted 03/19/2023
