With rapid technological advancements, shifts in consumer behaviour, and an increasingly digital-focused world, marketing professionals today face an ever-evolving landscape. To remain...
Posted 11/06/2024
I vividly remember my first networking event in Lisbon. Surrounded by passionate entrepreneurs, I felt like a fish out of water. My Portuguese was limited, and the business culture...
Posted 10/09/2024
It's never too late to pursue your dreamsIn a constantly changing world, where technologies evolve at breakneck speed and the demands of the labor market transform rapidly, the...
Posted 07/11/2024
In an increasingly interconnected world, social media has become an essential tool for businesses and professionals who aim to stand out in the market. It’s no longer enough...
Posted 02/29/2024
In today’s digital world, blogging has become an essential tool for content creation and the promotion of brands and businesses online. In this article, we will delve into what...
Posted 11/05/2023
At WordCamp Lisbon 2023, I had the opportunity to share my experience and advice in my talk titled “The Importance of Personal Branding for Professionals: Building Relationships...
Posted 05/28/2023
“If you don’t understand people, you don’t understand business” Simon Sinek.Let me make a confession first. As an introvert, leading up to the Websummit...
Posted 05/09/2023
Last year, talking to a businesswoman at an event, in Lisbon, she told me the following:“Some clients don’t understand my work. They come up with strange objections. They...
Posted 04/26/2023
Inbound marketing is a marketing approach that focuses on creating valuable content and experiences that attract potential customers to your brand, rather than interrupting them with...
Posted 04/17/2023
