I am passionate about digital and relational marketing, with over 20 years of experience focused on strengthening relationships between companies and their audiences. Throughout my career, I have developed strategies that increase brand visibility and foster meaningful connections in both B2B and B2C environments, my approach is rooted in empathy, genuine interaction, and building strong communities.
My international experience, spanning countries such as the United States, Argentina, Peru, Colombia, and currently Lisbon, has given me a global perspective that I apply to developing marketing strategies tailored to different regions.
One of my strengths is the ability to build communities, generating empathy and integration among people. This has allowed me to successfully design and organize both in-person and virtual events in formats such as networking, talks, workshops, and seminars, always with the goal of creating spaces where business relationships can thrive.
How can I help you?
Achievements:
Third place at the Latam Digital Awards 2018 in the “Digital Entrepreneurship” category for managing digital channels at Little Connexions.
Publication on Amazon of the e-book “Guide to Empowering Entrepreneurs.”
Publication on Amazon of the e-book “My Diary on the Camino de Santiago de Compostela.”
Strong Skills:
The Fourth Industrial Revolution, or Industry 4.0, has brought about an unprecedented wave of technological advancements. Artificial intelligence, the Internet of Things, big data,...
Posted 11/10/2024
With rapid technological advancements, shifts in consumer behaviour, and an increasingly digital-focused world, marketing professionals today face an ever-evolving landscape. To remain...
Posted 11/06/2024
Consistency, that virtue that drives us to persist in our goals despite obstacles, is a fundamental pillar for achieving success in any area of life. In this article, we’ll explore...
Posted 10/27/2024
I vividly remember my first networking event in Lisbon. Surrounded by passionate entrepreneurs, I felt like a fish out of water. My Portuguese was limited, and the business culture...
Posted 10/09/2024
In the fast-paced, technology-driven world of business, success is not simply a product of skill or innovation. It thrives on connections. In many ways, business can be seen as a complex...
Posted 09/19/2024
In an increasingly competitive job market where technical skills and experience are the norm, a fundamental question arises: What truly sets an exceptional employee apart from an ordinary...
Posted 09/12/2024
With digitalisation, communities are the ones that define, strengthen, and propel brands towards success, evolving beyond mere products or services. A thriving community not only boosts...
Posted 09/09/2024
The metaverse, an immersive digital space where individuals interact through avatars, is poised to be the next major revolution in how brands connect with consumers. By offering personalized...
Posted 08/18/2024
Imagine standing on the brink of a great challenge. It could be launching a business, reaching a personal goal, or simply overcoming a significant obstacle. Excitement fills you, but...
Posted 08/04/2024
Have you ever considered how a simple conversation at an event can change the course of your career? Networking, the skill of building and nurturing professional relationships, has...
Posted 08/01/2024
In the digital age, the competition for customer attention and loyalty is fierce. Businesses can no longer rely solely on traditional advertising tactics to stand out. Instead, they...
Posted 07/15/2024
In a world dominated by technology and competition, businesses need more than just quality products and services to stand out. The key is to create experiences that captivate customers’...
Posted 07/15/2024
It's never too late to pursue your dreamsIn a constantly changing world, where technologies evolve at breakneck speed and the demands of the labor market transform rapidly, the...
Posted 07/11/2024
In today's interconnected world, success is rarely achieved individually. Businesses and individuals need solid support to reach their full potential. This support is provided...
Posted 03/07/2024
Digital nomads crave the freedom and flexibility of location-independent work, but this lifestyle can also come with feelings of isolation and detachment. Communities, both online...
Posted 02/23/2024
Creativity is an extraordinary human faculty that allows us to invent, imagine, and create. However, to unleash our full creative potential, it is essential to cultivate curiosity....
Posted 02/20/2024
We live in an information-saturated world with a shrinking attention span. Cutting through the digital noise has become the biggest challenge in marketing today. Traditional methods...
Posted 02/04/2024
Networking is a crucial skill for success in the professional world. However, effective networking is not just about collecting business cards and exchanging compliments; it’s...
Posted 01/15/2024
In today’s dynamic and interconnected world, entrepreneurship has emerged as a driving force behind societal progress and economic growth. As individuals seek to turn their innovative...
Posted 01/12/2024
In today’s increasingly complex and demanding marketing landscape, businesses must be present across a wide range of channels and platforms, both online and offline, to reach...
Posted 12/09/2023
Technology has become a powerful tool that has enriched our lives in many ways. It has facilitated communication, education, entertainment, and access to information. However, I have...
Posted 12/09/2023
As a passionate digital marketing professional with a global perspective,I have witnessed first-hand the transformative power of digital initiatives. Over the years, I've helped...
Posted 12/06/2023
Currently, we find experienced innovators looking for job opportunities. They have a wealth of experience, up-to-date knowledge, and a strong foundation in their fields of specialization....
Posted 12/02/2023
My experience working with communities in Colombia was incredibly enriching. During this time, I came to understand the power that communities hold for an individual when they become...
Posted 11/04/2023
In today’s corporate landscape, fostering a positive and innovative work culture is crucial for any company aspiring to achieve success and sustainability. An organization’s...
Posted 10/18/2023
Governance, or “gobernanza” in Spanish, in the context of marketing and internal communication, is essential for maintaining cohesion, efficiency, and transparency within...
Posted 10/15/2023
In the current world, daily routines and work demands can drain our creativity. It’s important to find ways to nurture our creative mind, and an excellent way to achieve this...
Posted 08/31/2023
In the current fast-paced business landscape, specific experience within a company has become a fundamental factor for achieving success and maintaining a competitive edge. The question...
Posted 08/30/2023
In a constantly evolving world, companies face unprecedented challenges that require a strategic response adapted to changing circumstances. The ability to rethink and redesign business...
Posted 07/30/2023
I came across a video with profound messages, where individuals with a lifetime of wisdom, accumulated over more than 90 years, share valuable advice for those of us who still have...
Posted 07/24/2023
In today’s rapidly evolving world, digital marketing and entrepreneurship have become intertwined with the advancements in artificial intelligence (AI). As technology continues...
Posted 07/05/2023
At WordCamp Lisbon 2023, I had the opportunity to share my experience and advice in my talk titled “The Importance of Personal Branding for Professionals: Building Relationships...
Posted 05/28/2023
Courage is a fundamental virtue in all aspects of life, particularly in the professional realm. As a professional, I have experienced challenges, and one of the most difficult was...
Posted 05/15/2023
Some time ago I saw a very interesting film called “The Call of the Wild” that I loved, and coincidentally, I watched it again this week. I couldn’t help but share...
Posted 05/05/2023
The power of small habits: how to change your life with the compound effect.Today I want to recommend a book that was recommended to me and has helped me a lot in the past few weeks:...
Posted 04/08/2023
Empathy is not just an important trait to possess as a human being, it is also a valuable skill to have in the business world. Being empathetic means understanding the needs and desires...
Posted 03/28/2023
Ai and the future of employment: what you need to know to stay ahead.A few years ago, I had the opportunity to give a talk on “Attitude towards a reality called Artificial Intelligence”....
Posted 03/12/2023
The importance of communities in my adaptation to PortugalMy adaptation in Portugal has been a process of intercultural adaptation with several stages. In the beginning, I felt motivated...
Posted 01/29/2023
I firmly believe that self-determination is the key to establishing habits and avoiding failure in the attempt.Have you ever found yourself facing a seemingly insurmountable obstacle,...
Posted 11/27/2021
Last week, we published an article about creating your own business, which must be related to what you are passionate about.Every business has a story, they are stories that can change...
Posted 10/08/2021
When we create a business or want to offer our professional services it is of great importance to strengthen the image we have both digitally and in person.Today more than ever is...
Posted 08/15/2021
What is Networking?Create links with individuals who have interests and goals similar to yours, with the purpose of sharing experiences, knowledge and employment or business opportunities.Network...
Posted 08/07/2021
If you are in a time of personal or professional change, this is for you.I have created this article with a collection of podcasts and documents that I have found very interesting,...
Posted 07/25/2021
At the heart of every transformation lies a choice – the choice to embrace change, seek clarity, and step into a new beginning. It was during a moment of feeling utterly overwhelmed...
Posted 07/04/2021
Today it is important to be able to use digital tools for professional growth, I share 3 important keys that have helped me to develop myself in the last 10 years.Key 1: Personal BrandingKey...
Posted 03/29/2021
When I start working on digital branding with my clients, one of the excuses that 80% of them tell me is not having enough budget to create it.My answer is, YES, you can create it...
Posted 08/28/2020
During these last months, I have heard this phrase from different people who contact me, to ask me where to do it.My answer is the following ....There are many Digital Marketing courses...
Posted 08/03/2020
